BLOG 2 VALUE PROPOSITION CANVA BY: Ms Keren Hapuch Lacadin INTRODUCTION My name is Renato L. Estravela Jr. From BSIT-3 R10 In this blog post, we'll delve into the concept of a value proposition, explore its significance, and demonstrate how Canva can be your go-to platform for creating compelling and visually appealing value propositions. UNDERSTANDING THE VALUE PROPOSITION A value proposition is a concise statement that communicates the unique value and benefits a product or service offers to its target audience. It answers the fundamental questions that customers have when evaluating a solution: * What problem does this product or service solve? * How does it solve the problem better than the alternatives? * What specific benefits or outcomes can customers expect? In essence, a well-crafted value proposition helps you define your brand's competitive edge and positions it effectively in the market. THE IMPORTANCE OF A STRONG VALUE PROPOSITION A compelling value proposition ser...